The Marketing Monk · India
Performance marketing and lead generation across India
The Marketing Monk is a performance marketing and lead generation agency serving Mumbai, Delhi NCR, Pune, Hyderabad, Ahmedabad and other metros. We run paid, organic and AI search as one lead engine, report on qualified leads in your CRM, and publish our prices in INR.
5+ years
running paid media for lead-driven businesses
6 markets
UAE, India, UK, US, Australia and Kenya
[X] campaigns
launched and optimised on lead quality
Founder certified in Google Ads and GA4
Services
What we run for you in India
Lead generation
Qualified leads from paid, organic and WhatsApp, measured against a written standard.
Performance marketing
Google, Meta, LinkedIn and Microsoft, optimised on CRM outcomes.
Pay per lead
Lower base fee plus a fee per qualified lead, on written terms.
Lead quality loop
CRM sync, scoring and offline conversion import.
SEO for lead generation
Commercial pages and local SEO chosen from keywords that already convert.
AI search visibility
Get cited in AI Overviews, ChatGPT and Perplexity answers for your category.
Channels
Channels we run for leads
Meta Ads
Lead forms, click-to-WhatsApp and the Conversions API, tuned for qualified leads.
LinkedIn Ads
Role and company targeting for B2B, with CRM feedback on sales-qualified leads.
Google Ads
Search, Performance Max and AI Max on clean first-party conversion data.
YouTube Ads
Short video and Demand Gen that create demand Search later converts.
The Lead Engine
One engine, four layers. Each one feeds the next.
Most agencies sell channels. We build the system between them, and we measure it on qualified leads and revenue in your CRM.
Layer 01
Paid acquisition
Google, Meta, LinkedIn, Microsoft and YouTube, built around first-party conversion data. Automation now runs the bidding; we own the inputs it depends on: signals, creative, audiences and landing pages.
Layer 02
Organic lead pipeline
Commercial pages, local SEO and AI search visibility, chosen from the keywords that already convert in your paid accounts. Organic leads lower your blended cost every month they compound.
Layer 03
Conversion layer
Landing pages, WhatsApp click-to-chat and call tracking that turn visits into conversations you can measure, with response-time targets your sales team can actually hit.
Layer 04
Lead quality loop
CRM sync, lead scoring and offline conversion import, so Google and Meta learn which leads became customers, and stop buying the ones that never answer the phone.
Packages
Published prices. Ad spend goes straight to the platforms.
You pay Google, Meta, LinkedIn or Microsoft directly, so you always see what was spent. Our fee covers strategy, build, optimisation and reporting.
Launch
Run one paid channel properly, with tracking you can trust.
₹25,000/month
For ad spend of ₹50,000–2 lakh a month
- One paid channel (Google, Meta or LinkedIn)
- GA4 + Google Tag Manager conversion tracking
- One landing page
- WhatsApp click-to-chat tracking
- Monthly report on cost per qualified lead
3-month minimum
Start with a free auditGrowth retainer
Leads exist, but cost or quality is unstable.
₹60,000/month
For ad spend of ₹2–8 lakh a month
- Two paid channels
- Two landing pages with A/B tests
- Call tracking
- CRM sync
- Fortnightly review calls
3-month minimum
Start with a free auditLead Engine
Paid, organic and AI search working as one system.
₹1,20,000/month
Plus 10% of ad spend above ₹10 lakh
- Up to four paid channels
- Organic lead pipeline: commercial pages, local SEO, AI search
- Conversion layer: landing pages, WhatsApp, call tracking
- Lead-quality loop: scoring + offline conversion import
- Live dashboard by channel and country
6-month minimum
Start with a free auditPerformance Hybrid
A lower base fee plus a fee for each lead that meets a written definition.
base₹20,000/month
+ ₹300–1,500 per qualified lead
Needs ad spend of ₹2 lakh+ a month
- Launch or Growth scope
- Written lead definition, agreed up front
- Read access to your CRM or lead sheet
- Monthly cap on per-lead fees
- Same-day lead response from your team
3 months, after a 30-day baseline
Start with a free auditIndustries
Built for lead-driven businesses
Real estate
Brokerages and developer sales teams: fewer tyre-kickers, faster follow-up.
Healthcare and clinics
Patient enquiries that turn into booked appointments, with consent handled properly.
Education
Admissions leads scored on course fit, intake date and budget.
Travel and tours
WhatsApp-first enquiries for packages, groups and inbound tours.
B2B services and SaaS
LinkedIn and Search tied to sales-qualified leads, not MQL counts.
Home services
Call-driven lead generation for repairs, fit-outs and maintenance.
Cities
Where we work in India
Mumbai
Lead generation and performance marketing in Mumbai.
Delhi NCR
Lead generation and performance marketing in Delhi NCR.
Pune
Lead generation and performance marketing in Pune.
Hyderabad
Lead generation and performance marketing in Hyderabad.
Ahmedabad
Lead generation and performance marketing in Ahmedabad.
FAQ
Questions we get asked
Something else? Ask us on WhatsApp. A person replies, not a bot.
How much does lead generation cost in India?
Our packages start at ₹25,000 a month plus ad spend. Cost per lead depends on industry, city and offer; our calculator shows indicative ranges by industry.
Do you work with businesses outside the big cities?
Yes. Campaigns can target any area you serve. City pages exist only where we have real local data to share.
Who owns the ad accounts?
You do. Ad accounts, tracking containers and landing pages are set up in your name, and you pay the platforms directly.
How do you handle personal data from leads?
Lead forms carry a consent notice, data is stored in your CRM, and we follow the DPDP Act. Conversion uploads to Google and Meta use hashed data.
Free · 20-minute call · Written fixes
Find where your leads leak.
A free lead engine audit: we review your tracking, campaigns, landing pages and CRM flow, then send a written list of fixes in order of impact. No obligation.