Lead generation · India
Lead generation company in India for service and B2B brands
We generate leads for businesses in Mumbai, Delhi NCR, Pune, Hyderabad, Ahmedabad and other metros through paid search, social, WhatsApp and organic search, and count only leads that meet a written standard you agree to. You see cost per qualified lead in INR, not cost per click.
Who it is for
Lead generation that fits how you sell
Service businesses
Clinics, education, home services, legal and travel: enquiries your team can call the same day.
Real estate
Brokerages and developer sales teams that need fewer, better buyers.
B2B and SaaS
Sales-qualified leads from LinkedIn and Search, scored in your CRM.
Our lead standard
What we count as a qualified lead
Before a campaign starts, we agree a written definition with you. Every lead we report is checked against it. Leads that fail are reported too, with the reason.
- Reachable. A real person answers on the number or WhatsApp they gave.
- In your area. Inside the cities or emirates you serve.
- Real intent. Budget and timeframe meet the minimums you set.
- Not a repeat. No duplicates, competitors, job seekers or vendors within 30 days.
Benchmarks
Typical cost per lead by industry in India
| Industry | Cost per lead (INR) | Source |
|---|---|---|
| Real estate | [Monk data] | Monk data, anonymised |
| Healthcare and clinics | [Monk data] | Monk data, anonymised |
| Education | [Monk data] | Monk data, anonymised |
| B2B and SaaS | [Monk data] | Monk data, anonymised |
Ranges are cost per raw lead. Cost per qualified lead is higher; the calculator below shows both.
Cost-per-qualified-lead calculator
What should a qualified lead cost you?
Pick your industry and monthly ad budget. We show the range of leads, qualified leads and cost per qualified lead to plan around, with the sources behind each number.
Ranges, not promises. Your real numbers depend on offer, location, creative and how fast your team replies.
Leads a month
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Qualified leads
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Cost per qualified lead
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How we work
From audit to qualified leads in four steps
01
Free audit
We review tracking, campaigns, landing pages and CRM flow, and write down what leaks.
02
Lead definition
We agree in writing what a qualified lead is for your business.
03
30-day baseline
We fix tracking, launch, and measure cost per qualified lead honestly.
04
Optimise on quality
CRM outcomes flow back to Google and Meta; budget follows qualified leads.
Packages
Published prices. Ad spend goes straight to the platforms.
You pay Google, Meta, LinkedIn or Microsoft directly, so you always see what was spent. Our fee covers strategy, build, optimisation and reporting.
Launch
Run one paid channel properly, with tracking you can trust.
₹25,000/month
For ad spend of ₹50,000–2 lakh a month
- One paid channel (Google, Meta or LinkedIn)
- GA4 + Google Tag Manager conversion tracking
- One landing page
- WhatsApp click-to-chat tracking
- Monthly report on cost per qualified lead
3-month minimum
Start with a free auditGrowth retainer
Leads exist, but cost or quality is unstable.
₹60,000/month
For ad spend of ₹2–8 lakh a month
- Two paid channels
- Two landing pages with A/B tests
- Call tracking
- CRM sync
- Fortnightly review calls
3-month minimum
Start with a free auditLead Engine
Paid, organic and AI search working as one system.
₹1,20,000/month
Plus 10% of ad spend above ₹10 lakh
- Up to four paid channels
- Organic lead pipeline: commercial pages, local SEO, AI search
- Conversion layer: landing pages, WhatsApp, call tracking
- Lead-quality loop: scoring + offline conversion import
- Live dashboard by channel and country
6-month minimum
Start with a free auditPerformance Hybrid
A lower base fee plus a fee for each lead that meets a written definition.
base₹20,000/month
+ ₹300–1,500 per qualified lead
Needs ad spend of ₹2 lakh+ a month
- Launch or Growth scope
- Written lead definition, agreed up front
- Read access to your CRM or lead sheet
- Monthly cap on per-lead fees
- Same-day lead response from your team
3 months, after a 30-day baseline
Start with a free auditFAQ
Questions we get asked
Something else? Ask us on WhatsApp. A person replies, not a bot.
How much does lead generation cost in India?
Our packages start at ₹25,000 a month plus ad spend. Cost per lead depends on industry, city and offer; our calculator shows indicative ranges by industry.
Do you work with businesses outside the big cities?
Yes. Campaigns can target any area you serve. City pages exist only where we have real local data to share.
Who owns the ad accounts?
You do. Ad accounts, tracking containers and landing pages are set up in your name, and you pay the platforms directly.
How do you handle personal data from leads?
Lead forms carry a consent notice, data is stored in your CRM, and we follow the DPDP Act. Conversion uploads to Google and Meta use hashed data.
Free · 20-minute call · Written fixes
Find where your leads leak.
A free lead engine audit: we review your tracking, campaigns, landing pages and CRM flow, then send a written list of fixes in order of impact. No obligation.