AI search visibility
AI search visibility: get cited when buyers ask AI
AI search visibility is how often AI assistants such as Google AI Overviews, ChatGPT, Perplexity and Gemini mention or cite your business when buyers ask about your category. We improve it with clear entity signals, citable pages, original data and third-party mentions, then measure it monthly.
What gets cited
AI answers quote pages that are easy to quote
Google treats optimising for AI features as SEO, so the fundamentals come first. On top of them, research on generative engines found that adding statistics and cited sources lifted visibility by roughly 30–40% (Aggarwal et al., KDD 2024).
- A direct answer in the first 40–60 words
- Definitions, numbered steps and comparison tables
- One question per heading
- Original numbers with a named source
- Mentions on sites the AI already trusts
Our method
Five workstreams
01
Entity
Identical name, description and logo everywhere, linked with Organization schema.
02
Citable pages
Answer-first pages built for the questions buyers ask assistants.
03
Original data
Anonymised benchmarks, such as cost per lead by industry, that others cite.
04
Mentions
Directories, reviews, trade press and expert commentary.
05
Measurement
30 fixed prompts checked monthly across four assistants, plus AI referral traffic in GA4.
How we measure it
A monthly AI visibility report
| Metric | How it is measured |
|---|---|
| Mention rate | Share of 30 fixed prompts where your brand is named |
| Citation rate | Share of prompts that link to your site |
| Assistants covered | Google AI Mode / Overviews, ChatGPT, Perplexity, Gemini |
| AI referral sessions | GA4 sessions from AI assistants, and the leads they produce |
FAQ
Questions we get asked
Something else? Ask us on WhatsApp. A person replies, not a bot.
Can you guarantee an AI assistant will mention us?
No one can. AI answers change by prompt, user and day. We track a fixed prompt set so progress is measurable, and we work on the factors the evidence points to.
Is AI search visibility different from SEO?
It builds on SEO. Strong pages and authority come first; AI visibility adds entity clarity, citable formats, original data and third-party mentions.
How long does it take?
Entity and page fixes can show within weeks for some prompts. Mentions and original data typically take 3–6 months to show in answers.
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