Performance marketing and lead generation agency · UAE & India
Qualified leads at a predictable cost, in the UAE and India.
We build one lead engine across paid ads, organic search and AI answers, then optimise every channel on what your CRM says became revenue. Customers, not clicks.
Prices in AED · Call +971 52 457 5072
5+ years
running paid media for lead-driven businesses
6 markets
UAE, India, UK, US, Australia and Kenya
[X] campaigns
launched and optimised on lead quality
Founder certified in Google Ads and GA4
The Lead Engine
One engine, four layers. Each one feeds the next.
Most agencies sell channels. We build the system between them, and we measure it on qualified leads and revenue in your CRM.
Layer 01
Paid acquisition
Google, Meta, LinkedIn, Microsoft and YouTube, built around first-party conversion data. Automation now runs the bidding; we own the inputs it depends on: signals, creative, audiences and landing pages.
Layer 02
Organic lead pipeline
Commercial pages, local SEO and AI search visibility, chosen from the keywords that already convert in your paid accounts. Organic leads lower your blended cost every month they compound.
Layer 03
Conversion layer
Landing pages, WhatsApp click-to-chat and call tracking that turn visits into conversations you can measure, with response-time targets your sales team can actually hit.
Layer 04
Lead quality loop
CRM sync, lead scoring and offline conversion import, so Google and Meta learn which leads became customers, and stop buying the ones that never answer the phone.
The problem
Most agencies report clicks. We report customers.
A cheap lead that never picks up the phone is the most expensive lead you can buy. So we judge every campaign on leads your sales team would call qualified, and on what they cost.
| What most agencies report | What we report |
|---|---|
| Impressions, clicks, click-through rate | Qualified leads by CRM stage |
| Cost per click | Cost per qualified lead |
| Form fills, including spam and duplicates | Leads checked against a written standard |
| Platform-reported conversions | Revenue fed back to Google and Meta |
| A monthly PDF | A live dashboard and a fortnightly call |
Our lead standard
What we count as a qualified lead
Before a campaign starts, we agree a written definition with you. Every lead we report is checked against it. Leads that fail are reported too, with the reason.
- Reachable. A real person answers on the number or WhatsApp they gave.
- In your area. Inside the cities or emirates you serve.
- Real intent. Budget and timeframe meet the minimums you set.
- Not a repeat. No duplicates, competitors, job seekers or vendors within 30 days.
Cost-per-qualified-lead calculator
What should a qualified lead cost you?
Pick your industry and monthly ad budget. We show the range of leads, qualified leads and cost per qualified lead to plan around, with the sources behind each number.
Ranges, not promises. Your real numbers depend on offer, location, creative and how fast your team replies.
Leads a month
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Qualified leads
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Cost per qualified lead
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Packages
Published prices. Ad spend goes straight to the platforms.
You pay Google, Meta, LinkedIn or Microsoft directly, so you always see what was spent. Our fee covers strategy, build, optimisation and reporting.
Launch
Run one paid channel properly, with tracking you can trust.
AED 3,500/month
For ad spend of AED 5,000–15,000 a month
- One paid channel (Google, Meta or LinkedIn)
- GA4 + Google Tag Manager conversion tracking
- One landing page
- WhatsApp click-to-chat tracking
- Monthly report on cost per qualified lead
3-month minimum
Start with a free auditGrowth retainer
Leads exist, but cost or quality is unstable.
AED 7,500/month
For ad spend of AED 10,000–40,000 a month
- Two paid channels
- Two landing pages with A/B tests
- Call tracking
- CRM sync
- Fortnightly review calls
3-month minimum
Start with a free auditLead Engine
Paid, organic and AI search working as one system.
AED 14,000/month
Plus 10% of ad spend above AED 60,000
- Up to four paid channels
- Organic lead pipeline: commercial pages, local SEO, AI search
- Conversion layer: landing pages, WhatsApp, call tracking
- Lead-quality loop: scoring + offline conversion import
- Live dashboard by channel and country
6-month minimum
Start with a free auditPerformance Hybrid
A lower base fee plus a fee for each lead that meets a written definition.
baseAED 3,000/month
+ AED 75–300 per qualified lead
Needs ad spend of AED 10,000+ a month
- Launch or Growth scope
- Written lead definition, agreed up front
- Read access to your CRM or lead sheet
- Monthly cap on per-lead fees
- Same-day lead response from your team
3 months, after a 30-day baseline
Start with a free auditResults
Proof, by industry and metric
Client names and locations stay private. Numbers are from live accounts and labelled “Monk data, anonymised”.
Cost per qualified lead down [X]% in [Y] months
Google Search + WhatsApp, with offline conversion import from the clinic’s booking sheet.
[X] qualified enquiries a month from WhatsApp
Meta lead ads routed to WhatsApp with a 30-minute reply target.
[X]% of leads now pass the lead standard
LinkedIn + Search, scored in the CRM and fed back to both platforms.
Industries
Built for lead-driven businesses
Real estate
Brokerages and developer sales teams: fewer tyre-kickers, faster follow-up.
Healthcare and clinics
Patient enquiries that turn into booked appointments, with consent handled properly.
Education
Admissions leads scored on course fit, intake date and budget.
Travel and tours
WhatsApp-first enquiries for packages, groups and inbound tours.
B2B services and SaaS
LinkedIn and Search tied to sales-qualified leads, not MQL counts.
Home services
Call-driven lead generation for repairs, fit-outs and maintenance.
FAQ
Questions we get asked
Something else? Ask us on WhatsApp. A person replies, not a bot.
What does The Marketing Monk do?
We are a performance marketing and lead generation agency for businesses in the UAE and India. We run paid ads, organic search and AI search as one lead engine, and optimise it on qualified leads and revenue in your CRM.
How is a qualified lead different from a lead?
A lead is anyone who fills a form. A qualified lead meets a written standard we agree with you before launch: reachable, in your service area, with the budget and timeframe you need. We report both, and why leads failed.
Do you publish your prices?
Yes. Packages start at AED 3,500 or ₹25,000 a month. Ad spend is paid by you directly to the platforms, so our fee and your media budget are always separate.
Do you offer pay per lead?
Yes, as a Performance Hybrid: a lower base fee plus a fee per qualified lead. We only offer it with a written lead definition, CRM access and a 30-day baseline, because that is what stops disputes.
How fast will we see leads?
Paid campaigns usually produce leads within the first two weeks. Lead quality improves over 6–12 weeks as CRM outcomes feed back into bidding. Organic search takes 4–9 months to compound.
Which markets do you work in?
The UAE and India, with UAE pricing in AED and Indian pricing in INR. We also run white-label PPC for agencies in the UK, US and Australia.
Free · 20-minute call · Written fixes
Find where your leads leak.
A free lead engine audit: we review your tracking, campaigns, landing pages and CRM flow, then send a written list of fixes in order of impact. No obligation.