Microsoft Ads · UAE
Microsoft Ads agency for lead generation in the UAE
Microsoft Advertising reaches desktop and business searchers on Bing, Edge and partner sites, often at lower cost per click than Google. We run it as an extension of your Search programme, with LinkedIn profile targeting and the same lead-quality tracking.
How we run it
Microsoft Ads built for qualified leads
Same principles as every channel we run: tracking first, a written lead standard, and CRM outcomes fed back to the platform.
- Search import, then rework: start from what converts on Google, then adjust bids and copy for Microsoft’s audience.
- LinkedIn profile targeting: bid up for company, industry and job function.
- Offline conversions: qualified leads imported, as on Google.
- Budget discipline: kept only where cost per qualified lead beats other channels.
Formats
Which format fits which goal
| Format | Best for | Trade-off |
|---|---|---|
| Search | Desktop and B2B searchers | Lower CPC, smaller volume |
| Audience ads | Remarketing across Microsoft sites | Cheap reach to warm visitors |
| Performance Max | Extra reach once data is clean | Use with brand guardrails |
Our lead standard
What we count as a qualified lead
Before a campaign starts, we agree a written definition with you. Every lead we report is checked against it. Leads that fail are reported too, with the reason.
- Reachable. A real person answers on the number or WhatsApp they gave.
- In your area. Inside the cities or emirates you serve.
- Real intent. Budget and timeframe meet the minimums you set.
- Not a repeat. No duplicates, competitors, job seekers or vendors within 30 days.
Packages
Published prices. Ad spend goes straight to the platforms.
You pay Google, Meta, LinkedIn or Microsoft directly, so you always see what was spent. Our fee covers strategy, build, optimisation and reporting.
Launch
Run one paid channel properly, with tracking you can trust.
AED 3,500/month
For ad spend of AED 5,000–15,000 a month
- One paid channel (Google, Meta or LinkedIn)
- GA4 + Google Tag Manager conversion tracking
- One landing page
- WhatsApp click-to-chat tracking
- Monthly report on cost per qualified lead
3-month minimum
Start with a free auditGrowth retainer
Leads exist, but cost or quality is unstable.
AED 7,500/month
For ad spend of AED 10,000–40,000 a month
- Two paid channels
- Two landing pages with A/B tests
- Call tracking
- CRM sync
- Fortnightly review calls
3-month minimum
Start with a free auditLead Engine
Paid, organic and AI search working as one system.
AED 14,000/month
Plus 10% of ad spend above AED 60,000
- Up to four paid channels
- Organic lead pipeline: commercial pages, local SEO, AI search
- Conversion layer: landing pages, WhatsApp, call tracking
- Lead-quality loop: scoring + offline conversion import
- Live dashboard by channel and country
6-month minimum
Start with a free auditPerformance Hybrid
A lower base fee plus a fee for each lead that meets a written definition.
baseAED 3,000/month
+ AED 75–300 per qualified lead
Needs ad spend of AED 10,000+ a month
- Launch or Growth scope
- Written lead definition, agreed up front
- Read access to your CRM or lead sheet
- Monthly cap on per-lead fees
- Same-day lead response from your team
3 months, after a 30-day baseline
Start with a free auditFAQ
Questions we get asked
Something else? Ask us on WhatsApp. A person replies, not a bot.
Is Microsoft Ads worth it in the UAE?
As an addition to Google Search, often yes for B2B and desktop-heavy audiences. Volume is smaller, so it rarely works as the only channel.
Do you only run Microsoft Ads?
No. We recommend the channel mix in the free audit; Microsoft Ads is usually one part of a lead engine alongside Search, organic and the conversion layer.
Who owns the ad account?
You do. Accounts and tracking are set up in your name, and you pay the platform directly.
Related
Free · 20-minute call · Written fixes
Find where your leads leak.
A free lead engine audit: we review your tracking, campaigns, landing pages and CRM flow, then send a written list of fixes in order of impact. No obligation.